One fascinating aspects of a consumer behavior is the eye tracking. The data that you can earn from eye tracking will not just turn you into a proficient web designer, but as conversion optimize expert, content writer and online marketer at the same time. While doing this state of the art self-value, you can also foster user experience (UX) for your customers.
What is Eye Tracking?
Eye tracking has the ability to measure if where the people are looking on web page often and how long they stay in a certain area. It is visually presented and overlaid on the screen, which the subject was looked at. With the aid of eye tracking, you can quickly see where the persons are looking initially, secondly, thirdly, and so on. With it, you can also find out what are the things that users consider to escalate UX and find a place where most interesting information on screen frequently catches their attention, making them stay for a while.
Where to Focus When Having Eye Tracking?
So, you can begin seeing better results over your business and improve user experience towards your audience, here are the summarized data about the eye tracking test.
- Put your very valuable contents above the folds
Appealing, comprehensive, and highlighted message above the fold can attract customers and persuade them to buy on you.
- Put a call to action found to the bottom of you page
The bottom page is where people go after viewing your top fold so a call to action at this area will hit their senses.
- Highlight the headlines of your content
People are reading big, so bold the highlights the important data in your content.
- Use chunks of information to make it readable
Short paragraphs, with number list and bullets are enough to frame better user experience.
- Put much of white space
White space is good to allow the eye of the users to rest from crowd of letters, while facilitating movement to the entire space.
- Put importance to the left side of your page
It is a usual habit of people to read from the left, thus maximizing the content to the left side will look natural to their eye.
- Get rid of the banners
Banners are not important because readers often ignore it. Just remove it whenever you have another method to monetize your site.
- Use pictures of people in your content
The experts agreed that a picture of people in the content is good for a positive psychological reaction of understanding, identification and attraction.
Simply by giving extra attention to the eye tracking studies, you can help improve your website, your business, your conversions, your products and your services in a way you never thought possible. Most businesses that have web presence overlook the importance of UX, while making their contents a pain to the eye. The place where people always look is crucially important because it has an impact on the way they learn, the way they do, and the way they purchase.
— Slimane Zouggari