This means that people’s preference for things is determined by their closer interaction with them. The key element is that simple leverage refers to the fact that people start to like something more for no substantial reason other than that they are familiar with it. The simple exposure effect is also known as the dating principle, as it describes the human tendency to develop preferences for things simply because we know them. This phenomenon is an example of a simple stimulation effect or the principle of familiarity, which explains that the more we are exposed to something, or the more we become familiar with it, the more we like it. [Sources: 0, 1, 6, 11]
In other words, the more open you are to something, the more you enjoy it, simply because it seems more familiar to you. This means that someone may still be more supportive of what they are familiar with, even if they have not been consciously exposed to it. In fact, this person is still a stranger, but the simple phenomena of exposure create a sense of trust, even a potential connection. [Sources: 6, 8]
But it is a psychological phenomenon that still makes people form attachments. Simply put, people love what they are familiar with, be it people, objects, symbols, brands, or apps. [Sources: 7, 8]
Many of the above psychological principles were easy enough to apply to UX, but it’s more like what you’ve probably heard from Chad in the marketing department. [Sources: 7]
Social sociologist Robert Zayonts conducted experiments to observe the effects of repeated exposure of people to certain stimuli. His theory was that even if re-acquaintance happened without your knowledge, you would still develop sympathy. In the early years of his experiments, Zayonts found that people were more likely to develop positive reactions to certain words that they already knew. Zayonts proposed the hypothesis of affective primacy, which showed that living things show sympathy without logical thinking. [Sources: 3, 4]
His 1968 research showed how living things show fear or resistance to something new. With sufficient exposure, fear decreases and attachment to a new object increases. Even if you are neutral, you may develop sympathy after further acquaintance. [Sources: 3]
But if you don’t like something the first time, re-exposure is unlikely to change your impression. You cannot keep your instincts from preferring what you know. Your constant exposure to things forces you to use every opportunity. [Sources: 3]
Overexposure can have a negative effect, especially if the same thing happens repeatedly over a short period of time. Research has shown that too much exposure can limit and therefore diminish our attraction to stimuli. In fact, researchers have found that the effect is stronger when we are unaware of it. Researchers have found that the effect is strong when we are not aware of the stimulus. [Sources: 0, 2, 3, 11]
First, we are less insecure about something when we are familiar with it. We do not need to be consciously aware of what we are being exposed to in order for familiarity with them to influence our preferences. We prefer things that have been exposed in the past, and our preferences increase as we are exposed. [Sources: 2, 11]
A simple psychological definition of impact is when you find yourself more attached to certain things simply because you know them, which is also called the dating principle. The Simple Exposure Effect, also known as the dating principle, describes a phenomenon that makes people appreciate or feel positively about things to which they are frequently and constantly exposed, including other people. A simple impact effect is simply a psychological phenomenon in which people prefer people or things simply because they are familiar with them. [Sources: 6, 9, 12]
For example, if you meet frequently with a colleague, you are more likely to feel attracted to him and respond to him positively. If you can associate a product or service with something or someone with whom you already have a “relationship” and therefore with whom you are “familiar”, then you are more likely to treat the product / service more favorably. [Sources: 4, 5]
Greater distribution leads to familiarity, which leads to convenience, which leads to greater brand preference and increased sales. More widespread adoption leads to familiarity, which leads to convenience, which leads to significant improvements in overall conversion optimization. Most researchers agree that advertising is most effective when a product or brand is new, but when they are familiar with it, increased exposure often does not lead to an increase in preference. For example, studies of the simple effect of exposure show that experience with an object leads to increased liking (preference for acquaintance), but the opposite trend is found in other studies that use withdrawal (preference for acquaintance). Ads). [Sources: 5, 6, 10, 11]
In addition, the results of Experiment 1, according to which only familiar faces were preferred after passive exposure, but not new natural scenes, indicate that passively exposed experiences affect the two types of preferences in different ways. Consequently, tendencies toward a preference for acquaintance will require only passive exposure, while tendencies toward a preference for novelty will require active judgment during exposure. [Sources: 10]
An evolutionary point of view argues that people’s preferences for objects and conditions depend on familiarity. We know that familiar food brings comfort (like familiar food), but the principle of acquaintance extends to other experiences as well. As a vegan, I have noticed that the dating principle has a lot to do with what I eat and what the vegan food genes around the world cook. [Sources: 1, 9]
I also try new things and learn about different types of food in a familiar way, which eventually expands my comfort zone. When it triggers familiar emotions, we are more likely to try new things. We don’t need to know too much about the things we encounter in order to make them familiar. [Sources: 0, 1]
Of course, further familiarity with these subjects will eventually make children remember things, but it all starts with recognition. For example, if a person often encounters the word “create” and becomes more “familiar” with the word, then the person will tend to think that the word is more positive than other similar words such as “create” or “build”. ..”. [Sources: 4]
The results showed no discernible difference in familiarity, but did notice a significant effect on attractiveness. This “country of origin bias” stems from the fact that investors are familiar with the companies. [Sources: 2, 3]
As a consequence of this influence, neuromarketing research on products and consumers opens up new perspectives in the study of proximity and the effect of simple exposure. [Sources: 9]
The Simple Impact Effect, sometimes also referred to as the dating principle, is considered one of the most successful methods of integration into marketing and advertising. This experiment seeks to investigate whether segregation of preference for familiar faces and new natural scenes can form under simple exposure conditions. Our results indicate that a preference for facial recognition is generated regardless of whether processing involves mere display, objective judgment, or judgment of subjective preference. However, the chances are high that the simple effect of stimulation will cause your subconscious mind to rate the runner as “good” or at least “better” than the stranger, simply because you already know his face. [Sources: 4, 10, 12]
— Slimane Zouggari
##### Sources #####
[0]: https://freecourses.net/marketing/mere-exposure-effect/
[1]: https://uxdesign.cc/familiarity-feels-good-8826da719933
[2]: https://thedecisionlab.com/biases/mere-exposure-effect/
[3]: https://productiveclub.com/mere-exposure-effect/
[4]: https://www.brax.io/blog/the-magic-of-the-mere-exposure-effect-or-the-familiarity-principle
[5]: https://martech.org/6-conversion-principles-can-learn-mere-exposure-effect/
[6]: https://www.betterhelp.com/advice/general/what-is-the-mere-exposure-effect/
[7]: https://www.fyresite.com/mere-exposure-effect-the-psychology-of-familiar-ux/
[8]: https://www.scheffey.com/blog/the-psychology-of-marketing-strategy/
[9]: https://www.neuroscience.org.uk/proximity-mere-exposure-effect-social-psychology/
[10]: https://www.frontiersin.org/articles/10.3389/fpsyg.2011.00043/full
[11]: https://www.adcocksolutions.com/post/no-28-mere-exposure-effect
[12]: https://www.joshuakennon.com/mental-model-mere-exposure-effect-or-the-familiarity-principle/