Implicit-Association Test

The Implicit Association Test (IAT) measures the strength of associations between concepts (eg, people of color, gay) and grades (eg, good, bad) or stereotypes (eg, athletic, awkward). The IAT measures the strength of associations between concepts (eg, black, gay) and grades (eg, good, bad) or stereotypes (eg, athletic, awkward). [Sources: 1, 3]

Using these theoretical ideas, stereotypical associations (such as “black” and “aggression”) can be stored in semantic memory and automatically activated, producing an implicit stereotypical effect. As a method, the IAT can be applied to any combination of word pairs and therefore can be used to examine a range of implicit stereotypes such as “white” and “black” for ethnic stereotypes or “men” and “women”. “” For gender stereotypes, combined with any words associated with stereotypical attributes such as aggression or addiction. [Sources: 0]

Different interventions have different effects on implicit stereotypes (measured by IAT). Because of their widespread distribution in society, in a culture, more or less everyone, even an unbiased person, has implicit stereotypes in semantic memory. Subsequent use of IAT has always shown implicit stereotypes of a range of different social categories, most notably gender and race (Greenwald et al., 2015). [Sources: 0]

In the first part of the IAT, words related to concepts (eg, fat people, thin people) are sorted into categories. The view of the stereotype as a fixed set of attributes associated with a social group dates back to the seminal study of experimental psychology by Katz and Braley (1933). In the third part of the IAT, the categories are combined and you are asked to arrange both the concept and the scoring words. In the second part of the IAT, the words related to assessment are ordered (eg, good, bad). [Sources: 0, 3]

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